Makeup
Behind the Scenes with Aerin LauderFrom the inspiration behind her line to the product everyone is raving about, here's a look at how Aerin Lauder's new line came together |
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You probably recognize her from the ads for Estée Lauder's Private Collection fragrance, and her Aspen home was famously featured in the pages of "Vogue." Now, this mom of two is adding beauty entrepreneur to her resume.
After working for the Estée Lauder Companies for 20 years -- holding positions in various departments from product development to advertising -- she recently decided to strike out on her own. Lauder's new venture? Her own beauty brand, eponymously named Aerin.
Skip ahead for our exclusive chat with Aerin.
When Lauder first announced that she was launching her own line, skeptics wondered why. With more than 25 brands like Aveda, MAC, and Smashbox in the Estée Lauder portfolio, what more could she bring to the table?
"I am fortunate to have learned so much from a lifetime in beauty," says Lauder. "The time has come for me to take those lessons and re-interpret them, pursue my own vision from my own perspective."
We had a chance to talk to Aerin about the inspirations behind her line, the one product everyone is raving about, and the vacation home in the mountains where she and her family escape for some much-needed downtime. Read on �
SEE NEXT PAGE: The Inspiration
Older comments
I love the . Lauder brand and always will.
by tiffany_gallehugh Tuesday, January 8, 2013 at 06:44PM Report as inappropriate
great thank u
by Nicole2814 Wednesday, January 2, 2013 at 11:14AM Report as inappropriate
Wonderful interview. Good luck to her!
by WiccanLady Wednesday, January 2, 2013 at 11:08AM Report as inappropriate
Interesting story with some lovely photos.
by inthemiddles Tuesday, January 1, 2013 at 12:01PM Report as inappropriate
cool to learn about, definitely will be checking out some of her products
by sportimonki13 Sunday, December 30, 2012 at 11:47PM Report as inappropriate
that is so great
by LittleBunny Saturday, December 29, 2012 at 01:20PM Report as inappropriate
I was in the cosmetic industry when Estee was going big with her gift give away. She wrote a wonderful book that reminds us to always look in the mirror to see what we look like from behind. Aerin is beautiful and if her products are good she will go far. Happy New Year.
by Ydabney Friday, December 28, 2012 at 07:58AM Report as inappropriate
Very nice.
by nicky22 Thursday, December 27, 2012 at 02:44PM Report as inappropriate
This is so cool. I'll definitely be checking this out.
by cheerio9551 Thursday, December 27, 2012 at 12:22PM Report as inappropriate
really interesting article!
by schien Thursday, December 27, 2012 at 11:28AM Report as inappropriate