Makeup
7 Underground Brands You're Not Using...YetIf you only buy makeup from mass retailers, you're missing out. We think these 7 underground brands will become your new beauty staples |
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These are brands that every makeup-wearing girl knows and loves. We've been saying, "because I'm worth it" for years and have stayed loyal to the brands ruling our drugstores and department stores for good reason: They have tons of cult-classic items that have wowed us since we bought our first lipstick. Hey, it's easier to go with a label you trust than some underground brand you've never heard of, right?
But when you take a peek into a pro makeup artist's stash, there are always a few surprises along with the expected Dior mascara and NARS blush. In fact, their favorite picks are oftentimes the products none of us have heard of. The neon-colored lip gloss that'll stay on for hours, the No. 1 foundation from Japan, and the mouth-watering eyeshadow colors -- all from the best underground brands that make some truly mind-blowing products. These products are not only fun, but they even help fake better technique -- so much so that the pros typically stay tightlipped about their finds.
Skip ahead to see the best underground brands you should be using.
Just for you, we coaxed it out of them (it took some macaroons) and found out which underground brands and stellar products we should be stocking up on. See which budding companies will be the next big names in beauty.
SEE NEXT PAGE: Obsessive Compulsive Cosmetics
Older comments
I love OCC and Hourglass! Love that they are vegan-friendly too. I haven't been impressed by what I've tried from Inglot.
by HeathRene Wednesday, March 27, 2013 at 02:17PM Report as inappropriate
Great new underground brands worth trying I must say. Hourglass has definitely gained popularity with their primers and are definitely worth a try.
by hiddenexpose Tuesday, March 26, 2013 at 07:19PM Report as inappropriate
I'm sold on the Jouer Luminizing moisture tint! Got it in a beauty sample kit, and it was perfect for my 50ish skin, which I love to pamper.
by kimber314 Tuesday, February 26, 2013 at 07:37PM Report as inappropriate
youtube has introduced some of these brands. OCC is one i have heard about alot.
by .flawless. Wednesday, February 13, 2013 at 04:11AM Report as inappropriate
Wow, These are some amazing cosmetics, I'm checking them all out lol
by HxCookie Monday, February 11, 2013 at 01:21PM Report as inappropriate
Nice products
by EricaC123 Saturday, December 29, 2012 at 06:36AM Report as inappropriate
There's an Inglot store in Times Square. Everything there is pretty afforable, and the eyeshadow is very pigmented. You get a good amount of makeup for the price. A friend told me to try Jouer, but I think I should read the reviews first. :)
by msbrown822 Thursday, December 13, 2012 at 06:09PM Report as inappropriate
I am giving this article one star for being yet another old, recycled article! UGH!!!!!!
by jenn8779 Monday, November 12, 2012 at 01:34PM Report as inappropriate
Jauer is fantastic if you don't have anything to hide on your face.
by lilas Friday, November 2, 2012 at 11:58AM Report as inappropriate
Hourglass products are better than average, but nothing to rave about. Koh Gen Do is amazing!
by robyne00 Tuesday, October 30, 2012 at 03:06PM Report as inappropriate