Models are wearing far more makeup than you think. As you pass time on Instagram, waiting in line for your 3 p.m. caffeine pick-me-up, you might double-tap a shot where a model not only has carefully applied makeup but seemingly idealistic skin. The quest for the perfect makeup-free look may feel impossible, but as former advertising account manager at a mass market cosmetic company Elizabeth Blasi explains, don't believe everything you scroll through. Even if a model appears like she's only wearing a smidge of foundation or lipstick, in person, her makeup is heavily exaggerated because shoots are so brightly lit. Without a heavy-handed brush, her features wouldn't be as pronounced or show up on film. "Often, they'll have barely blended contour, intense highlighting and layers of shadow on the lids. While in person, the makeup looks extremely aggressive, the after shot on camera looks like an approachable streetwear look," she says.
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