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There are so many big beauty trends right now: Gel nail polish, liquid lipsticks, cleansing oils, face masks, highlighters -- the list goes on and on. And there are hundreds of different products that fall into each category.

This month, many of the best new beauty products follow these beauty trends -- but with a twist. (The gel polish is a DIY version that requires no light. The liquid lipstick is balmy and leaves behind a pretty stain.) And because many of these trends have been around for a while, the products are getting even cooler. The best new beauty products hitting store shelves in July 2016 are some of the most innovative I've seen in their respective categories. Get your credit card ready because if you haven't tried these trends before, now is the time.
products mentioned
Essie Gel Couture Nail Polish

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As low as $0.00

BUY ON AMAZON
Hairdo Invisible Extension

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As low as $0.00

BUY ON AMAZON
This Works Perfect Legs Skin Miracle

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As low as $0.00

BUY ON AMAZON
Stella McCartney Pop

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As low as $0.00

BUY ON AMAZON
Ole Henriksen Power Bright

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As low as $0.00

BUY ON AMAZON
Glossier Haloscope

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BUY NOW
Wella Professionals Elements Hair Strengthening Serum

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As low as $0.00

BUY ON AMAZON
Elizabeth Arden Beautiful Bold Liquid Lipstick

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As low as $0.00

BUY ON AMAZON
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