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Posted by Total Beauty on 03/20/12 at 05:49PM

Behind the Scenes at the CEW Product Demo

A couple of weeks ago, I had the opportunity to check out the Cosmetic Executive Women (CEW.org) Product Demo -- a show that featured more than 600 beauty products from more than 300 brands. (Here I am, in the middle, with Juliette from Benefit [left] and Ryan from Becca [right].) To say that it was overwhelming would be an understatement.

I arrived and spent the first hour wandering through the aisles, familiarizing myself with all of the best launches from 2011. Most of the products I already knew intimately (like Sally Hansen Salon Effects Real Nail Polish Strips, $12? Of course!), but there were also some smaller lines that I got to see in person for the first time. When I thought I was finished, I started to say goodbye to some beauty industry friends, only to be informed…  Read More »

Total Beauty

Posted by Total Beauty on 03/19/12 at 04:04PM

Steal Jennifer Lawrence's

Celebrity makeup artist and Avon Global Creative Color Director Jillian Dempsey created Jennifer Lawrence's makeup look for the highly anticipated "The Hunger Games" Movie Premiere in Los Angeles last week (the movie comes out March 23, have you bought your tickets yet?!). Dempsey says Lawrence's went for a daring look because "she's not afraid to really wear makeup," and we think this look is perfect for your next girls night out.

Here's how to get Jennifer Lawrence's glamorous look:

1. Line eyes with a deep black liner, like Laura Mercier Caviar Eyeliner in Black, $22, and layer a gold eyeshadow on top. Blend the edges of the liner with the gold shadow using a feather brush to get a sparkling black, multidimensional effect.
2. Darken your brows to further accentuate your eyes,…  See more »

Total Beauty

Posted by Total Beauty on 03/16/12 at 12:20PM

Blow Dry Bar Meets Haircut for the Perfect Pairing

Sechoir+ {seh-shwahr} is Santa Monica, Calif.'s newest hybrid hair salon. This eco-friendly Aveda salon, with its shabby chic baroque style mirrors and bright yellow salon chairs, offers the ultimate hair treat for dry bar aficionados. Owner Nava Nabavi is committed to providing guests with an exceptional array of hair offerings including blowouts (for only $35), braids, and a full service salon with cuts and scalp treatments.

While you get your latest braid/blow dry/color fix, you can sip on some complimentary blooming tea and munch on fresh hors d'ourves while playing with your personal iPad stocked with music, news, and games galore. We can't imagine a more indulgent experience.

To better your own hair experience at home, Nabavi shares her expert tips:

Best brush to blow…  See more »

Total Beauty

Posted by Total Beauty on 03/16/12 at 12:25PM

Celebrity Hair How-To: The Perfect Shade of Red

Lindsay Lohan recently surprised everyone when she debuted a fresh shade of red, a sign that her bleach-blonde days are far behind. Ready to be daring and try red this spring? Elizabeth Hiserodt, a colorist at the Serge Normant at John Frieda Salon in New York, believes that just about anyone can go red, just be sure to keep the following tips in mind:

1. Check the color of the veins on your wrist for your skin tone. If your veins are a blue color then your skin tone is cooler and you should stay away from warm reds. If you pair a warm hair color with a cool skin tone, your skin could appear more pink. Aim for a red that has blue undertones.

2. If your veins appear more green, you probably have a golden tone. Copper reds and golden brown/honey shades tend to look great against…  See more »

Total Beauty

Posted by Total Beauty on 03/14/12 at 04:12PM

Listerine Teams Up with Pro Snowboarder Gretchen Bleiler

Professional snowboarder Gretchen Bleiler is more of a beauty girl than you'd suspect. "I want to look good!" she says. "I use tinted moisturizer, eyeliner, and mascara." And she can't say enough about the importance of SPF. "Being on the mountains in wintertime is hard on your skin," she says. "It's really important to apply sunscreen -- and keep applying."


She also stresses the importance of a holistic health and beauty approach. "As a professional athlete, it's my job to be healthy and have rituals and habits to make me the best athlete I can be," she says. That's why she recently partnered with Listerine, to support the American Heart Association's "My Heart My Life" campaign, which encourages Americans to live healthy lives.


"Taking care of your teeth is part of that," says…  See more »

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