The new Beauty Bakerie Cake Mix Demi-Matte Foundation, $28, comes with a decadent formula and an exciting twist: The 30 shades are ordered darkest to lightest.

Sometimes, it takes a disruptor like this to make you realize just how embroiled in the status quo you've become. Think about it — have you ever seen a beauty brand that has ordered its shade range in this way?

Mmmmm sooo creamy! Cake Mix Foundation in shade 3👩🏿🍳 we SERVE 30 shades numbered 1-59 with 1 being the darkest shade🍰

A post shared by Beauty Bakerie Cosmetics Brand (@beautybakeriemakeup) on Aug 11, 2018 at 1:45pm PDT

"For black women in particular, we are reminded that everywhere we go, on a daily basis, multiple times throughout the day, that we are second," said Beauty Bakerie founder Cashmere Nicole to Teen Vogue. "You go into a store, and you are bending down to nearly the ground to get your shade, or you go to a beauty store's website, and when you're looking for your shade you're scrolling to the bottom of a list."

Take a look at the mesmerizing swatch video above and you'll see that the formula is every bit as exciting as the empowering message behind the launch. The creamy texture and perfect color match are flawless.

Just another reason to support and signal boost the heck out of this rad, female-run beauty brand, eh?

Cover image via @beautybakeriemakeup