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Does This Offend Your Sensibilities?
How a customer used Twitter to effect a change
This is a story about a high-end lingerie store, a disgruntled shopper, social media and a fast acting company. Whether or not there's a fully "happily ever after" resolution remains TBD.
Once upon a time (last Sunday) a guy named Michael Rudoy walked into La Perla's SoHo shop for, I'm guessing here, some undies for a lady friend.
What Rudoy got instead was an eyeful of scantily clad mannequins -- one of which in particular --rubbed him the wrong way.
READ: The Shelf-Life of Plastic Surgery
"How does #LaPerla think ribs on a mannequin is ok?!" the miffed entrepreneur, perhaps seeking catharsis via social media, promptly Tweeted.
Impressively, by the following morning (at 4:09 am!) La Perla had responded to Rudoy and the PR machine sprang into action, momentarily appeasing those angered by the emaciated dummy.
Within 5 hours, the Italian lingerie company had acted and the offending MqRib had been dragged back to a storage room somewhere. (Or clothed in a less-revealing outfit.)
A few questions; is the super-skinny model offensive to you? Do you think the store did the right thing by removing it from display? Was this a positive example of how social media can be used to effect change?
READ: American Apparel Chooses a 62-Year-Old Model for its Latest Lingerie Campaign
Once upon a time (last Sunday) a guy named Michael Rudoy walked into La Perla's SoHo shop for, I'm guessing here, some undies for a lady friend.
What Rudoy got instead was an eyeful of scantily clad mannequins -- one of which in particular --rubbed him the wrong way.
READ: The Shelf-Life of Plastic Surgery
"How does #LaPerla think ribs on a mannequin is ok?!" the miffed entrepreneur, perhaps seeking catharsis via social media, promptly Tweeted.
How does #LaPerla think ribs on a mannequin is ok?! @SethMatlins pic.twitter.com/NPYMLQxhNc
— Michael Rudoy (@mrudoy) May 12, 2014Impressively, by the following morning (at 4:09 am!) La Perla had responded to Rudoy and the PR machine sprang into action, momentarily appeasing those angered by the emaciated dummy.
@mrudoy @SethMatlins Thank you for bringing this to our attention, it's something we take very seriously and we are looking into it further.
— LA PERLA (@LaPerlaLingerie) May 12, 2014Within 5 hours, the Italian lingerie company had acted and the offending MqRib had been dragged back to a storage room somewhere. (Or clothed in a less-revealing outfit.)
@19Dolphin39 @SethMatlins @RepresentPledge @mrudoy @EDCoalition We are dealing with the issue and the mannequin has been removed.
— LA PERLA (@LaPerlaLingerie) May 12, 2014A few questions; is the super-skinny model offensive to you? Do you think the store did the right thing by removing it from display? Was this a positive example of how social media can be used to effect change?
READ: American Apparel Chooses a 62-Year-Old Model for its Latest Lingerie Campaign
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