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"Fenty Beauty to the Rescue" With a 50-Shade Concealer Launch
Rihanna's got you covered (literally)
Been dreaming of a concealer to go with your favorite Fenty Beauty foundation? Well, Rihanna's officially making your dreams come true... with the gorgeous new Fenty Beauty Pro Filt'r Instant Retouch Concealer, $34.
The "Fenty Effect" rippled through 2018 and now in 2019, the brand is setting an even higher standard: You see, the new concealer comes in a whopping 50 shades.
Rihanna herself demo'd the new concealer in her latest #TuesdayTutorials video, paying special attention to the smooth, almost "milk"-y texture. "Look at how perfect of finish it gives you — it's almost like a filter," she says. "No caking, no creasing." She also explains that the easy-to-blend foundation eventually dries down to a soft, matte finish.
The brand is also adding 10 shades to the existing Pro Filt'r Soft Matte Longwear Foundation line, $34, with the new additions ranging from the pale 105 all the way to the deep 498. This makes it especially easy to find your perfect match: "As long as you know your Pro Filt'r shade, we have a corresponding concealer to match and you don't even need to figure it out," explains Rihanna.
The full new slate of products will launch at Sephora, Sephora.com and FentyBeauty.com on January 11. We think 2019 is already looking up: As Rihanna says, it's "Fenty Beauty to the rescue."
Cover image via @badgalriri
The "Fenty Effect" rippled through 2018 and now in 2019, the brand is setting an even higher standard: You see, the new concealer comes in a whopping 50 shades.
Rihanna herself demo'd the new concealer in her latest #TuesdayTutorials video, paying special attention to the smooth, almost "milk"-y texture. "Look at how perfect of finish it gives you — it's almost like a filter," she says. "No caking, no creasing." She also explains that the easy-to-blend foundation eventually dries down to a soft, matte finish.
The brand is also adding 10 shades to the existing Pro Filt'r Soft Matte Longwear Foundation line, $34, with the new additions ranging from the pale 105 all the way to the deep 498. This makes it especially easy to find your perfect match: "As long as you know your Pro Filt'r shade, we have a corresponding concealer to match and you don't even need to figure it out," explains Rihanna.
The launch also includes the new Pro Filt'r Instant Retouch Setting Powder, $32, which comes in 8 translucent shades, as well as three new applicators: The Powder Puff Setting Brush 170, $34, the Precision Concealer Brush 180, $26, and the Lil Precision Makeup Sponge Duo 105, $18.
The full new slate of products will launch at Sephora, Sephora.com and FentyBeauty.com on January 11. We think 2019 is already looking up: As Rihanna says, it's "Fenty Beauty to the rescue."
Cover image via @badgalriri
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