Hugo Boss just unveiled Gwyneth Paltrow's new ad for their Boss Jour Pour Femme, which launches this week. With notes grapefruit flower, freesia, lily of the valley, and musk. "I love that the brand is taking the opportunity to acknowledge the many layers and varying lives of women, and encapsulating it perfectly into a perfume like Boss Jour Pour Femme," said Gwyneth Paltrow, or a PR person writing as Gwyneth Paltrow.

Over at Lacoste, Amy Adams launched Eau de Lacoste Pour Femme, with this come hither ad. Why Amy Adams? "Amy has a natural grace and modernity that both men and women admire," said Antoine Delgrade of P&G Prestige. "She captures the mood of Lacoste in a truly engaging way." But what does it smell like? Supposedly white pineapple, mandarin, bergamont, and vanilla. You can pick it up at Lacoste boutiques or online.

So be honest -- which ad do you like better? [Bellasugar