In recent weeks, makeup companies have been snatching up hot properties to rep their brands. Kate Upton went to Bobbi Brown, 68 year-old Charlotte Rampling became the new face of Nars and Carrie Underwood's posing for Almay.

But, in signing Oscar-winner Lupita Nyong'o, Lancôme has clearly landed the whale. Everything the Mexican-born, Kenyan-raised, Ivy league-graduated beauty touches turns golden.

From the lipgloss she tossed into the kitty at the Academy Awards that became an instant best-seller to her heartfelt, tear-inducing response to a fan letter at the recent 7th annual Black Women in Hollywood Luncheon, the 31 year-old actress is the real deal. And, should there be any naysayers out there, how about digesting her reaction to the Lancôme appointment?

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"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."

You can't fake or buy class like that folks. And, it'll be interesting to see how Nyong'o's addition to the French company's family of reps -- alongside other "faces" like Penelope Cruz, Kate Winslet and Julia Roberts -- will affect beauty advertising's love/hate conversation about age and race.