You know that stat about the average woman eating 7 pounds of lipstick in her lifetime? The one you try to pretend you're not a part of?

Well, natural lip company Bite Beauty was created because you are eating your lip products, whether you like it or not.

Bite lipsticks don't contain any of the nasty ingredients (read more about those here) that come in most lip products. Their lipsticks are made with natural oils, food-grade pigments, and the wine-derived antioxidant resveratrol.

Bite Beauty has been exclusive to Sephora since they launched two years ago, but here's some exciting news: They opened a stand-alone store in New York City's Soho neighborhood this week. And the Bite Beauty Lip Lab isn't just a place to pick up a lipstick -- it's an actual lab where you can customize your own lipstick and have it made right in front of you.

"I love the process of the melting, and the pouring, and the finger painting, to figure out the perfect color," says founder Susanne Langmuir. "And we wanted to bring that process into the retail setting."

The store is currently in pop-up form, but a sleek new design -- and even more DIY features -- will be unveiled September 1.