Mila Kunis likes her gems conflict-free and her face clean and fresh. At least that's what we're assuming based on her new role as the face of Gemfields, an ethical jewelry company based in Zambia. Kunis stars in the latest campaign for the company, looking gorgeous and sans fards.

The campaign was shot by renowned photographer Peter Lindbergh, who wanted a bare-faced Mila to really emphasize how natural the stones are.

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"When we talked through the direction and that the focus was on natural beauty -- which really meant no make-up, no blow day and no retouching -- I have to say I was a little anxious," Kunis admitted. "Peter has a way of making you feel bare and raw, but in a funny way it's the most beautiful I have ever felt on a photo shoot.'' We agree. She looks ridiculously, effortlessly stunning.

Kunis is also the face of Jim Beam. Whiskey and jewels? A woman after our own heart. [Celebuzz]