Maybe you recycle your cans, bottles and to-go cups, but how about your old beauty products? Chances are, they're going in the trash — but Pacifica wants to help put an end to that.

The popular natural brand is piloting a new recycling program. By partnering with Preserve, Pacifica's plastic packaging will get upcycled into razors and toothbrushes (aka two of the most oft-discarded plastic bathroom tools). Customers can send their old Pacifica products to Preserve via pre-paid shipping labels, available upon request. The program will be incentivized, too: participants will receive points that can be used for shopping the website.

This isn't the first step Pacifica has taken towards increased sustainability — it also offers recyclable paper palettes and fragrances with screw tops (which makes them easier to separate and recycle properly). "We are always thinking of how we can use less plastic. By 2020, we are aiming to use at least 50 percent PCR [post-consumer recycled] in our number-five plastic tubes," Pacifica founder Brook Harvey-Taylor told WWD.

Wondering how else to reduce your beauty product waste? Other brands offer similar recycling programs. Kiehl's, M.A.C. and Lush all take empty containers (from their brands) and will swap them out for various freebies, while Origins will actually take any and all beauty product packaging and recycle them for you.