"Seeking to strip away the artifice of traditional fashion media," is the way The New York Times couches Bare magazine, a new entry in the women's sector that's hell-bent on being different in every way.

The brainchild of Amsterdam-based Claudia Bruno and some of her far-flung, media-savvy pals, Bare is a fashion magazine that Bruno says is for, "women like us -- smarter intellectual people who aren't slaves to fashion, but creators of it."

Sounds like an interesting, refreshing philosophy -- especially when you learn that one of Bare's fundamental caveats when putting together each issue is that photo retouching is strictly forbidden.

"Bare is a global fashion, culture and arts magazine dedicated to the unadorned moment of truth, an ode to the raw beauty of realism and simplicity. Here you will find imagery, artistry, and storytelling with no creative brief, no client, no shimmer, no patina, no retouch -- no rules," reads the mag's mission statement.

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Another thing that sets it apart from the glossy pack that's long ruled the newsstand roost? The fact that there are no art directors; photographers direct their own shoots. "In Bare, our subjects tell their own stories, in this way, our readers are free to draw their own conclusions."

Draw our own conclusions? Wow. What a downright alien (albeit refreshing) concept.

The inaugural issue of "Bare" goes on sale tomorrow and can be ordered from their website.

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