Yesterday, the Instagram world was in a frenzy when trendsetter Alexa Chung posted this sneak peek of her upcoming campaign with L'Oréal. The fuss wasn't over her milkmaid braids (a Chung signature), but rather her new auburn-tinged hair color -- a fitting reaction considering she is the new spokesmodel of L'Oréal Professionnel's INOA color line. Cue the masses, running to snatch up a box of red hair color.

Not to be outdone by the snapshot, Marie Claire posted a more thorough behind-the-scenes look at the new L'Oréal campaign's photoshoot -- a clip that reminds us of the Brit beauty's original roots in modeling.

What do you think? Is Alexa Chung a good fit for L'Oréal?

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