Makeup

Behind the Scenes with Aerin Lauder

From the inspiration behind her line to the product everyone is raving about, here's a look at how Aerin Lauder's new line came together

by Dawn Davis

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The Collection Pretty, wearable colors in chic gold packaging are the brand's hallmark. "My beauty mission is to help women who have multi-faceted lives look natural, refreshed, and on trend, while keeping their beauty routine easy," says Lauder. "Additionally, I want to make the time that this busy woman spends making herself more beautiful � a special time for her."

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products mentioned

AERIN by ESTEE LAUDER ROSE LIP CONDITIONER

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Older comments

I love the . Lauder brand and always will.

by tiffany_gallehugh Tuesday, January 8, 2013 at 06:44PM Report as inappropriate

great thank u

by Nicole2814 Wednesday, January 2, 2013 at 11:14AM Report as inappropriate

Wonderful interview. Good luck to her!

by WiccanLady Wednesday, January 2, 2013 at 11:08AM Report as inappropriate

Interesting story with some lovely photos.

by inthemiddles Tuesday, January 1, 2013 at 12:01PM Report as inappropriate

cool to learn about, definitely will be checking out some of her products

by sportimonki13 Sunday, December 30, 2012 at 11:47PM Report as inappropriate

that is so great

by LittleBunny Saturday, December 29, 2012 at 01:20PM Report as inappropriate

I was in the cosmetic industry when Estee was going big with her gift give away. She wrote a wonderful book that reminds us to always look in the mirror to see what we look like from behind. Aerin is beautiful and if her products are good she will go far. Happy New Year.

by Ydabney Friday, December 28, 2012 at 07:58AM Report as inappropriate

Very nice.

by nicky22 Thursday, December 27, 2012 at 02:44PM Report as inappropriate

This is so cool. I'll definitely be checking this out.

by cheerio9551 Thursday, December 27, 2012 at 12:22PM Report as inappropriate

really interesting article!

by schien Thursday, December 27, 2012 at 11:28AM Report as inappropriate