Makeup

7 Underground Brands You're Not Using...Yet

If you only buy makeup from mass retailers, you're missing out. We think these 7 underground brands will become your new beauty staples

by Cinya Burton

2 of 9

Koh Gen Do First, BB Creams -- the Asian skin care sensation -- exploded in the U.S. Now, there's another Japan-imported skin care item about to make it big. Tokyo-based company Koh Gen Do is known for their all-natural, ultra-moisturizing formulas, and although the brand now includes hair and body care products, Stiles says their must-have product is still the Maifanshi Moisture Foundation, $62. "The coverage is buildable and very flattering. I use it all the time," she says. Stiles' second favorite item is their lip colors. "Their soft pinks and peaches are perfect daytime colors and look great on all skin tones."

SEE NEXT PAGE: Inglot

EDITORS' BEST OF

12 Best Acne Products for Your Clearest Skin Yet

11 Best Tinted Moisturizers for Easy, On-the-Go Coverage

products mentioned

Koh Gen Do Maifanshi Moisture Foundation

8.0

BUY NOW

Inglot AMC Eyeshadow Matte

9.0

Youngblood Mineral Makeup Youngblood Natural Mineral...

9.0

Jouer Tints

9.0

Jouer Luminizing Moisture Tint

8.0

Hourglass Femme Rouge Velvet Creme Lipstick

3.0

Naked Cosmetics Single Color Mineral Pigments

0.0

leave a comment

Older comments

I love OCC and Hourglass! Love that they are vegan-friendly too. I haven't been impressed by what I've tried from Inglot.

by HeathRene Wednesday, March 27, 2013 at 02:17PM Report as inappropriate

Great new underground brands worth trying I must say. Hourglass has definitely gained popularity with their primers and are definitely worth a try.

by hiddenexpose Tuesday, March 26, 2013 at 07:19PM Report as inappropriate

I'm sold on the Jouer Luminizing moisture tint! Got it in a beauty sample kit, and it was perfect for my 50ish skin, which I love to pamper.

by kimber314 Tuesday, February 26, 2013 at 07:37PM Report as inappropriate

youtube has introduced some of these brands. OCC is one i have heard about alot.

by .flawless. Wednesday, February 13, 2013 at 04:11AM Report as inappropriate

Wow, These are some amazing cosmetics, I'm checking them all out lol

by HxCookie Monday, February 11, 2013 at 01:21PM Report as inappropriate

Nice products

by EricaC123 Saturday, December 29, 2012 at 06:36AM Report as inappropriate

There's an Inglot store in Times Square. Everything there is pretty afforable, and the eyeshadow is very pigmented. You get a good amount of makeup for the price. A friend told me to try Jouer, but I think I should read the reviews first. :)

by msbrown822 Thursday, December 13, 2012 at 06:09PM Report as inappropriate

I am giving this article one star for being yet another old, recycled article! UGH!!!!!!

by jenn8779 Monday, November 12, 2012 at 01:34PM Report as inappropriate

Jauer is fantastic if you don't have anything to hide on your face.

by lilas Friday, November 2, 2012 at 11:58AM Report as inappropriate

Hourglass products are better than average, but nothing to rave about. Koh Gen Do is amazing!

by robyne00 Tuesday, October 30, 2012 at 03:06PM Report as inappropriate