Makeup

Makeup: Beauty Brand Pronunciation Guide

Some brands may be downright difficult to pronounce but with one quick read of this handy-dandy guide, you won't ever have to feel shy at the makeup counter again

by Audrey Fine, Kristal Bailey

4 of 11

Shu Uemura How to pronounce it: shoe oo-eh-moor-ah (Or, as the company says, "if you want to be really authentic, soften the R and make more of a D sound.")

The history behind the name: Shu Uemura (June 19, 1928 — December 29, 2007) was a Japanese makeup artist who founded his eponymous brand in 1960. Uemura left his native Tokyo for Hollywood in the late 1950s to pursue a career in film and television makeup.

His philosophy, which, in turn, transferred to his brand, was that the health of one's skin was of primary concern. Subsequently, his first manufactured product was a cleansing oil that worked better than soap at purifying pores, but also left the skin well-hydrated. In 2004, three years before his death, Uemura sold his company to L'Oreal.

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products mentioned

Bourjois Our Signature Blush

7.2

Shiseido Eudermine Revitalizing Essence

9.2

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Older comments

awesome information

by LittleBunny Sunday, December 30, 2012 at 07:07PM Report as inappropriate

I need to make a cheat sheet from this! So so helpful.

by EricaC123 Wednesday, December 26, 2012 at 12:16PM Report as inappropriate

Wow, this post was actually made for me!

by schien Friday, November 9, 2012 at 01:52PM Report as inappropriate

Informative!

by robyne00 Sunday, September 9, 2012 at 01:54PM Report as inappropriate

interesting

by eatinglipstick Wednesday, April 11, 2012 at 11:40AM Report as inappropriate

The meaning of shiseido is pretty epic for a makeup brand!

by luxylexi Monday, April 9, 2012 at 05:55PM Report as inappropriate

I have been doing a pretty good job

by AmandaAmanda Friday, March 2, 2012 at 08:48PM Report as inappropriate

Now I can sound fancy and pronounce these correct.

by Only1KimmieD Wednesday, February 29, 2012 at 08:33AM Report as inappropriate

This was most excellent.

by LynnStOver Tuesday, February 28, 2012 at 07:41PM Report as inappropriate

KID OF PROUD OF MYSELF...SO FAR, I PRONOUBCED BOTH RIGHT. I WANTED TO SAW THAT NOW BEFORE I PUSH MY LUCK! THIS IS A GREAT IDEA...I ALWAYS WONDERED ABOUT SOME AND I AM VERY CURIOUS ABOUT ONE COMING UP. I NEVER KNEW HOW IT WAS PRONOUNCED THERFORE NEVER TRIED IT,

by mrsangelb Tuesday, February 28, 2012 at 07:16PM Report as inappropriate