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Are You a Sucker at Sephora?9 insider secrets cosmetics companies use to get us to buy stuff we don't really need |
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"Makeup is more in line with fashion than it's ever been," says Bennett. "Now, just like you shop for a new wardrobe, you look to key makeup colors to swap for last season's faves."
SEE NEXT PAGE: They get crafty with colors
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What a GREAT article! One of my degrees is in marketing, yet I find myself being taken in by these advertising ploys. The description of colors of containers was fascinating. Yes, I am a sucker at Sephora--and elsewhere!
by GigiSD Thursday, May 9, 2013 at 09:43PM Report as inappropriate
so true. I like sephora though.
by butterfly11 Thursday, March 28, 2013 at 02:26PM Report as inappropriate
When someone’s job/profession/career or even hobby is to have you part with your money, always question their motives and be mindful that everything said or done is a tactic that is employed to have your money end up in their bank account. Knowing what you are purchasing and why you are purchasing it goes a long way in being a savvy shopper. Unless of course, you don’t care what you put in someone else’s bank account and like unnecessarily depleting yours. I really liked selling in a major retail store when I was in college. People were and still are so easy to figure out, hence all the “tactics” employed by Sephora or any other retailer. Even though I was a part-time employee, I was the top seller in every department I worked in. I can spot weaknesses(back then I called them pulse points) almost immediately and I still get a kick out of how easy it is to ‘sell’ people on just about anything.
by Hackett Sunday, February 17, 2013 at 12:39PM Report as inappropriate
that was very informative
by LittleBunny Sunday, February 3, 2013 at 05:55PM Report as inappropriate
They make everything look so important, like it's a must have. I do tend to go for the pretty packaging myself.
by EricaC123 Saturday, January 5, 2013 at 12:28PM Report as inappropriate
extremely true. i totally agree. very informative. you can spend so much money at sephora even though many people may not need that extra stuff
by Nicole2814 Saturday, January 5, 2013 at 11:06AM Report as inappropriate
oh so very helpful! I have fallen prey to these tactics, at more places than just Sephora.
by tulipsarebetter Wednesday, January 2, 2013 at 09:07PM Report as inappropriate
True story. Only thing is a lot of the products they pictured in this story aren't even sold at Sephora.
by Nicole1021 Sunday, July 22, 2012 at 07:34PM Report as inappropriate
Very informative and true. I like to research & make a list of what I want to purchase, but always walk out with something extra :(
by DTalksAll Tuesday, April 24, 2012 at 03:07PM Report as inappropriate
Sephora is my biggest weakness. If I set foot in there, my bank account is about to be liquidated! I could spend hours (and $$) there...it is my happy place :)
by glamgirlseven Friday, April 6, 2012 at 07:52PM Report as inappropriate