Ever find yourself mesmerized by a building-tall makeup ad? Or hit 'pause' on your go-to Netflix binge show just to check out the contour on the cheekbones of an actress? Images of models and celebrities with flawless complexions, razor-sharp eyeliner and bright, clear eyes are often fodder for our own makeup looks, giving us the inspiration we need to not only get creative but brave with our styles.
Though a fun way to master new skills and try out a variety of palettes, there's much more that happens behind the scenes of a makeup shoot than many realize. From the vast amount of foundation required for a no-makeup look to the tasks artists are asked to complete that far exceed their job description, achieving a polished, camera-ready masterpiece is no easy gig.
Here, makeup and advertising pros spill the liquid liner—er beans—on what it really takes to prepare for lights, camera, action.
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