Editors have to sort through hundreds (and hundreds) of photos for one that works. The next time it takes, say, 20 photos—and the dear patience of your best friend—to finally take a photo that is Instagram-worthy, don't beat yourself up over the outtakes. Even though it's widely known that Photoshop is an exercised practice for many cosmetic companies, Blasi says it's less reported just how many photos are taken before selecting and editing the one that is published. She estimates hundreds&mdashupon hundreds—are taken in a single-day makeup shoot and the one photo that we see plastered on magazines and billboards was at least an hour or more behind the camera. And for a day where they're hoping to have 10 printable images? You do the math.
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