Makeup Artist, Designer and CEO Sonia Kashuk, Founder of Sonia Kashuk, Inc.
What is your role?
I guess I refer to myself as a creative director. I'm creating and innovating product development, representing the brand and very involved in doing press. Yesterday, I was on a TV commercial shoot. Next week, I'm on a shoot with Cindy Crawford in Dallas. I'm also still in the studio to test the product. I really touch every single aspect of the brand. It has my name on it, so I have to give it my seal of approval. My expectations are superhigh, and I'm a supertough critic. After 32 years in the industry, you know what you're looking for.
What was your first job/break in the industry?
My first break was thanks to my dear friend Linda Mason, whom I was assisting for many years in the early '80s. She was working with photographer Arthur Elgort on a four-day shoot and was only available for two days. She told him she had an incredible assistant that could cover for her. And he was kind and said yes. That was the beginning of a very special relationship. You need people in your life to open doors for you. You have to be able to walk through them, but someone has to open them. I have an incredible loyalty to those who have helped me.
What is your best advice for someone seeking a similar position?
Have a clear concept of what you want to do. And I ask, "What is your point of differentiation?" It's such a competitive landscape today because there are so many talented, intelligent people. How do you stand out in this very crowded market? If you're not willing to take a risk, you'll never know if you could have been successful. Sometimes you'll have wins, sometimes you'll have losses. You need a bad day to have a good day.
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