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Any time I see the fruits of my labor in a magazine, online, on TV, etc. When you see your brand celebrated in the media and you know you were behind it, that's what makes the job most rewarding. Unlike advertising, nothing in PR is guaranteed, so when a story is finally published, it's a great feeling ... and then on to the next!
What has been the highlight of your career?
Working with brand founders like Diane von Furstenberg and Bobbi Brown -- two incredible women who dominate their industries.
What are some common misconceptions people have about your job?
That it is all about perks and parties. Yes, I do have access to a lot of beauty products, and entertaining is part of the job, but global communications is far more strategic than most expect. When you work for a personality/celebrity, you have to be accessible to them around the clock. We put together comprehensive strategies for product launches, campaigns, store openings, etc., write press materials almost daily, create presentations for the brand, produce broadcast segments, facilitate interviews--it doesn't stop. Luckily, there are some perks to keep us motivated and loving what we do!
Rodriguez runs a blog to mentor aspiring beauty/fashion publicists and tweets at @ThePRCloset.
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