Makeup

The Beauty Products You Need, Like, Yesterday

The best beauty product trends and breakthroughs from our fifth annual TotalBeauty.com Awards

by Katie McCarthy | COMMENT

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Sheet Cred Honesty time: You probably won't want anyone but your cat seeing you wearing a sheet mask. That said, nothing gets your skin looking bright and glow-y faster than one of these bad boys. Much to our delight, sheet masks (also called paper masks) arrived at the TotalBeauty.com offices in droves during awards season.

One standout is the ultra-moisturizing Shiseido White Lucent Power Brightening Mask, which gives our skin a supple texture and healthy flush after only 10 minutes. Mass-market brands are also getting in on the trend: Garnier Skin Renew Dark Spot Treatment Mask comes fully loaded with a hyperpigmentation-busting, incredibly moisturizing vitamin C serum and costs just a few bucks. Earning honorable mention in the mask category, Shiseido Benefiance Wrinkle Resist 24 Pure Retinol Express Smoothing Eye Mask is a patch targeted to the under-eye area, and our peepers looked less puffy and way more hydrated after just one use.

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Trends, by their very nature, are fleeting. What's fresh and innovative today turns tired tomorrow. While some beauty trends, like stiletto nails and undercuts, can't seem to go fast enough, there are plenty more that we'd like to see stick around forever. Never has that been truer than in this year's TotalBeauty.com Award submissions, where we spotted so many emerging trends and technologies that have kind of become our beauty BFFs.

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