Why People Are Choosing Brow Lamination Over Microblading

Brow lamination is simply a way to redirect the growth of brows to create the desired flow. "You can redirect brows to go upwards for a more feathery look, as well as reposition hairs to cover sparse areas," says eyebrow specialist Elke Von Freudenberg. The process can also straighten curly or kinky hairs, eliminating the need to cut them.

It's called "lamination" because the brows are being sealed into a flat position, according to Browjam Owner Janine Wallace. Furthermore, Von Freudenberg says that the superhydrating ingredients used in brow lamination create glossy (read: laminated) brows. Think about that trendy patent finish of vinyl pants — but on eyebrows.

For some backstory, the brow lamination trend started in Russia approximately three years ago, then it spread across Europe. It's still considered very new in the United States. But, that is likely to change as more are introduced to it. Von Freudenberg is already seeing two to five brow lamination clients a day and they're returning. "Clients are loving it and I love that there's a new type of service for the brow professional," she says. "My company also certifies and distributes the products and technique to professionals in the USA and Canada and we're having a hard time keeping up with the demand. I've never seen anything like it.

Image via @browjam