Creating my custom glitter When I arrived at headquarters, I met CEO Megan Dugan and Brand Manager, Alice Radu, who showed me all of the existing (cheekily-named) glitters and let me swatch to my heart's content. We then discussed some of my favorite colors and concepts that I wanted to use to create my custom shade.
Next, we entered a room with floor-to-ceiling jars of the different glitters in their virgin state. With a palette knife, they set to mixing up a pretty, iridescent periwinkle concoction for me. We tested it several times in the gel base and tweaked the color until we were all extremely pleased with the mermaid-meets-unicorn shade. The base and glitter were then mixed and elegantly squirted into my jar (think glitter soft-serve). I was asked to come up with a name for my creation and the two words that came to mind were cloud and blueberry — so I decided to call it "Cloudberry."
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