Prose Hair The tagline for Prose Hair is "You, a stylist, and exactly what your hair needs" and the brand goes above and beyond to stay true to those words. Prices start at $25 for a shampoo and $25 for a conditioner, plus you can add on a $45 hair mask, as well.
To figure out the exact formulation for your products, you answer a very detailed set of questions about yourself, your hair and your styling habits. Prose also asks you about your preferences and hair goals, what type of scent you prefer (if any) and whether you want gluten, vegan or silicone-free products. After filling out all the information, they share a hair analysis with you, along with the hero ingredients they'll include in your perfect-for-you shampoo and conditioner.
The whole experience feels highly professional and customized and the products are beautifully packaged with your name printed on each. Most importantly, the products actually deliver on their promises. My hair is colored, dry, heat-damaged and exposed frequently to the sun, and the products I received are ultra-nourishing, packed with restorative collagen and hyaluronic acid, and are made with UV absorbers and built-in heat protectant.
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