Here's Why Beauty Editors Make Great Beauty Brand Founders

Popsugar has been an institution for a decade now. The woman behind it all? Lisa Sugar, who first started the site as a women-centric pop culture blog. In 2017, she launched Beauty by Popsugar, developed with input from the site's loyal readership.

Must-Have Products: We always find ourselves swiping on the hydrating, vanilla-scented Beauty by Popsugar Be Sweet Tinted Lip Balm, $20. Beauty by Popsugar Eye Sorbet, $15, is also exceedingly pretty.

Image via @beautybypopsugar