Is It Skin Care or Makeup? This bright with a capital "B" look is not about a strong highlighter game, but skin-care-based. It's centered on having a solid skin care regimen — and maintaining it. "The focus originates with skin care and a daily regimen that involves multiple cleansing and hydrating steps," says Terri Bryant, celebrity makeup artist and founder of Guide Beauty. "It's definitely a commitment and doesn't happen overnight."
Of course, Bryant points out that makeup can always be used to lend a helping hand to achieve a reflective finish. Yamasaki sees the trend as a glorious fusion of skin care and makeup, especially when beauty hybrids are involved. "By using products and ingredients that lighten the skin tone underneath makeup, and using makeup with compounds that themselves reflect light, it produces a visual effect of luminous, 'reflective' skin," he says. "There are also products that combine both elements, like a skin-care-makeup primer."
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