8 New-to-Sephora Brands We Can't Get Enough Of

Roen Beauty is another new online Sephora brand that bares the Clean at Sephora seal. It's the brainchild of a fashion photographer and celebrity makeup artist and it shatters any ideas that clean beauty brands can't be glam and luxurious.

The vegan and gluten-free 75° Warm Eye Shadow Palette, $42, is made to flatter all skin tones and has easy-to-wear shades. The Vow Brow Eyebrow Pencil, $26, is an ultra-slim brow pencil with buildable coverage for a natural, customizable finish. Love shimmer? Check out the Disco Eye Universal, $29. It's formulated with unique shapes and sizes of silver, gold and pearl reflex (not glitter) for eyes that shine like, well, a disco ball.

Image via @roenbeauty