8 New-to-Sephora Brands We Can't Get Enough Of

Sephora has skin care, makeup and body products from Primera. Part of the K-beauty AmorePacific Group (which is also home to brands like Laneige, Sulwhasoo and, of course, AmorePacific), Primera delivers clean products using germination technology to unlock the skin-perfecting benefits of seeds.

Hero picks include the 7-Seed Nourishing Cleansing Oil, $30, which melts dirt, sunscreen and even waterproof makeup. The Alpine Berry Water Cream, $40, is another cult favorite thanks to its long-lasting hydration. For the body, try the Mango Body Butter Lotion, $40. It smells amazing and keeps limbs hydrated without stickiness.

Image via @primera.us