Why go "no poo?" Most traditional shampoos are often formulated with sulfates, which is the ingredient that makes your shampoo bubbly. (Admit it, you do feel like the sudsier it gets, the better the shampoo is.) Unfortunately, the sudsy sulfates can strip away your natural oils and make your scalp more prone to irritation — in extreme cases, it could even damage your hair.
And that's how "no poo" came about: People started to find alternatives to clean their hair; alternatives more forgiving to the scalp and not as harsh as the traditional shampoo. The idea is, without shampoo, your scalp can go back to its natural state — producing a healthy amount of oil that will moisturize and keep your hair looking great.
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