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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame

by Erica Smith  |  6 COMMENTS

PHOTO 5/11
Ulta Lipstick, $8
Ulta Lipstick, $8 "The Ulta lipstick in Red Carpet Red is vibrant and richly pigmented -- a perfect fire-engine red hue. The lipstick comes in dozens more shades, from delicate blush tones to deep raspberries, all of which I'm eager to try. The product has a nice, creamy application, and doesn't flake or dry out lips. At just $8 a pop, they're a steal. I also love how tiny and compact the lipstick tube is -- fits nicely inside a small clutch or the front pocket of your jeans." -- Amanda Montell, Editorial Intern

SEE NEXT PAGE: Ulta Pomegranate Lime Silky Hand Cream, $7.50
 

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up & up Non-Acetone Nail Polish Remover

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up & up Makeup Remover

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Ulta Lipstick

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Ulta Silky Hand Cream

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Ulta Amped Lashes Mascara

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Sephora Collection Fame Fatale Studded Mani Kit

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Sephora Collection Perfection Mist Airbrush Foundation

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Sephora Collection MicroSmooth Baked Sculpting Trio

9.0

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