Hair Care

I Rinsed My Hair With Rosé to See What Would Happen

A fun experiment with summer's trendiest beverage

by Wendy Rose Gould | COMMENT

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I've never been one to shy away from a potential beauty hack, especially when doing so entails digging around in the garden or my kitchen for a hero ingredient. I've extracted the gorgeous red dye from home-grown beets to make a gently staining lip scrub, have swapped avocado toast for a gooey green hair mask, and have smothered my face in thick honey in the name of glowing skin.

I've also done the whole "pour beer on your head" thing not once or twice, but repeatedly because it actually works. Does it make my hair kind of smell like a mixture of high-end conditioner and a trashed frat house? Perhaps, but honestly IDGAF if it means my hair is ungodly levels of shiny and soft (and it is).

Curious about the powers of another favorite beverage of mine — that'd be wine — I did a little internet sleuthing. Turns out, red wine contains an ingredient called "resveratrol" that's been heralded in the beauty community as a fierce antioxidant with a host of benefits. You can find a bounty of skin and hair products formulated with this ingredient and some spas even offer indulgent "wine soaks."

Image via Wendy Gould

SEE NEXT PAGE: Going for It: Rosé Wine Hair Rinse

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