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  • New Way to Judge What's Natural

  • Posted by Sarah on June 26, 2008 at 04:43PM
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  • These days it seems like practically every beauty product is claiming to be "natural." But what does that actually mean?

  • As our natural products story shows, it can mean almost anything, from a product that's completely organic to one that has barely a natural ingredient.

  • To help cut through the clutter, the Natural Products Association has come up with a certification program and a new seal (above) that will be put on products that meet their criteria for "natural." Look for it to start appearing on products in the coming months.

  • Below are some of the criteria, but for more information, go to their website.

  • Some of the criteria needed to get the seal:

  • • Product must be made up of at least 95 percent truly natural ingredients

  • • No ingredients with any potential suspected human health risks

  • • No processes that significantly or adversely alter the purity/effect of the natural ingredients

  • • Ingredients that come from a purposeful, renewable/plentiful source found in nature (flora, fauna, mineral)

  • • Processes that are minimal and don't use synthetic/harsh chemicals or otherwise dilute purity

  • • Non-natural ingredients only when viable natural alternative ingredients are unavailable and only when there are absolutely no suspected potential human health risks

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