The 21st century maternity ward is a new place. New parents are live-tweeting births and blasting pics of their newborn across the overly social media universe mere seconds after the umbilical cord is cut. The world gets a sneak peek into what was once the most private moment for mom and dad, and some new moms want in on being camera-ready after all the heaving and pushing.

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The Daily Mail reports that more and more soon-to-be moms in the UK are putting their pre-birth time -- and money -- into looking like they've just left the beauty salon before posting up in the maternity ward. One mom admits to booking a full day of beauty treatments, including a root touch up, spray tan, French mani/pedi, bikini wax, leg wax, eyebrow shaping, and eyelash tinting, two days before her Caesarean section. That may sound excessive, but salons are embracing the new trend by offering pre-birth beauty packages and D-Day (also known as "Delivery Day") makeovers.

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We'll go ahead and overlook the ick-factor of moms who may be more preoccupied with their brow shape than bringing a new life into the world. Of course moms deserve a lot of pampering and love -- hell, they deserve gold medals, Champagne, and rainbows for carrying around 20-50 extra pounds for nine months.

What's disturbing is that some of these beauty procedures are strict no-nos for pregnant women because of the pre-natal health risks involved. Many permanent blow dry treatments contain formaldehyde and permanent hair dyes contain ammonia. Trace amounts of these chemicals can be absorbed through a woman's skin, and when inhaled, can potentially harm a baby. And your anesthesiologist won't care about the $30 you shelled out on that long-lasting gel mani -- all polish should be removed before a C-section so nail beds are visible and can be checked to be sure mom's oxygen is circulating properly.

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One mother defends the new trend, stating, "Some people might say it's being vain, but having the beauty treatments all done beforehand meant I could concentrate my attention completely on my baby girl when she arrived."

Tells us: do you think moms deserve whatever pre-delivery beauty treatment they desire after nine months of pregnancy, or do you think its selfish and vain?