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7 Brand New Beauty Finds You Need Now

Sonia Kashuk's gorgeous new (budget-friendly!) brush set, an amazing BB primer from bareMinerals and more must-buy new beauty products launching in March
If I could eat one food for the rest of my life (without suffering from malnutrition) it would be truffle something. Truffle popcorn. Truffle pasta. Truffle fries. I just love truffles. Clearly, this serum had me at the word truffle. While I'm not generally keen on putting my favorite food on my face, it turns out that truffle enzyme is a powerful antioxidant. And this silky serum is packed with other ingredients like rosehip and hibiscus extracts to fight wrinkles and moisturize. The scent is vaguely earthy -- but not so truffle-y that it makes me hungry.

A good mascara is hard to find, and Forever 21 would be the last place I'd think to look. But not anymore. The new Premium Cosmetics Collection is packed with gorgeous colors, fantastic formulas and really cool packaging. Any then there's this mascara, which gives you thick, glossy, long lashes without ever flaking. It's a winner.

CC primers are popping up everywhere, and even though I love many of them, I have my eye on this new BB primer. It's sheer, has SPF 30, hides pigmentation and blurs fine lines -- and it's also moisturizing (a combination that's hard to find). Plus, I love the idea of using a BB primer under my favorite BB cream -- that just makes sense, right?

Since it's March, I could fill this story with the best spring makeup launches, but then I remembered that it's still frigid and snowing in NYC (and many other parts of the country, too). So instead of pretty palettes, I chose products that help me beat the end-of-winter blues. A throwback hair conditioner, the world's best brow pencil, a luxurious truffle-infused serum … the list goes on.

Sure, these are the best new beauty products launching in March 2014, but they're also simple pleasures -- small ways to make your everyday routine easier and more glamorous. Take Sonia Kashuk's new limited edition brush set, for example. It's so beautiful that when it hits Target on March 8, I know it's going to sell out faster than Peter Pilotto.

So use this list to write up your own beauty shopping list. Not only will you love these products, they'll help you survive the last weeks of winter with a smile, softer hair and glowing skin.
BY DAWN DAVIS | MAR 3, 2014 | SHARES
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