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Pro Hairstylists Share Their All-Time Favorite Drugstore Buys

Save money, get glorious hair

Curly and frizz-prone hair types: listen up! Hair stylist Bradley Leake heard about Not Your Mother's Curl Talk Defining Cream from a good friend who'd moved to Texas where the humidity was out of control. Long story short, she went through a ton of different products before she found a winner in this product. "It's a salon-quality styling cream at a steal of a price," says Leake. "It defines, shines, and makes curly hair more manageable by sealing in moisture and eliminating frizz."

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Both Viola and Ferrara named L'Oreal Paris' Magic Root Cover Up as one of their favorite drugstore finds. They're not the only ones digging this product, either; it's been a cult-favorite since the pandemic halted salon visits.

"During COVID, when the salons were closed in New York, so many of my clients were asking me what to do when their gray roots started to grow in. I went to the drugstore to try out a bunch of products and I was really impressed by this one," says Viola. "It instantly covers any grays and it also dries super quickly. The formula doesn't smudge, isn't sticky at all, is lightweight, and lasts until your next shampoo."

Ferrara adds that the pinpoint nozzle makes for a more precise application, and that it's also a great product to conceal clip-in extensions.

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"My clients are always asking me for the best ways to protect their color-treated hair when they're at the pool or beach, so I went on the hunt to find a great, affordable option. This oil helps keep your hair shiny and protects against the salt from the ocean, the sun's rays, chlorine, and the sand," says Viola. "It is my go-to for beach days and it's super easy to just throw in a beach bag and use throughout the day."

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It's a 10 Miracle Hair Mask, $30.99

Though it's a little more expensive than other drugstore hair products, Leake swears that It's a 10 Miracle Mask is actually fairly priced compared to similar products and for the quality it delivers. "It's been a go-to treatment for my clients since I started behind the chair because it's affordable and helps to manage tangles while improving hair health," says Leake. "The goal of a hair mask is to repair the hair internally. This mask is full of vitamins A and E, which add nutrients to the hair. [People] experiencing breakage, dry brittle ends, or damage from excessive coloring will benefit from the vitamins and minerals in this mask."

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BY WENDY ROSE GOULD | AUG 21, 2020 | SHARES
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