Though it's a little more expensive than other drugstore hair products, Leake swears that It's a 10 Miracle Mask is actually fairly priced compared to similar products and for the quality it delivers. "It's been a go-to treatment for my clients since I started behind the chair because it's affordable and helps to manage tangles while improving hair health," says Leake. "The goal of a hair mask is to repair the hair internally. This mask is full of vitamins A and E, which add nutrients to the hair. [People] experiencing breakage, dry brittle ends, or damage from excessive coloring will benefit from the vitamins and minerals in this mask."