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Bee Shapiro, Ellis Brooklyn

Prior to starting her fragrance and body care line, Ellis Brooklyn, in 2015, Bee Shapiro was perhaps best known for her work as beauty columnist for The New York Times style section (where she still writes to this day). Shapiro started her brand when she was pregnant and credits her then-unborn daughter for helping to inspire her to make the leap (being pregnant also helped to form the brand's approach to clean beauty).

Must-Have Products: Does it get any more decadent than the Ellis Brooklyn Myth Excellent Body Milk, $55? The delicate, warm, coconutty Ellis Brooklyn Fawn Eau de Parfum, $100, is also an excellent pick.

Image via @ellisbrooklyn