GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

Here's Why Beauty Editors Make Great Beauty Brand Founders

There's just something special about these beauty editor-founded brands
Photo 9/10
Kathy Phillips, This Works

After seven years as Vogue's Health and Beauty Director (not to mention a long and successful career prior to that), Kathy Phillips left to start her own brand, This Works. The brand, popular in its native UK, recently made it over to our side of the pond.

Must-Have Products: Having trouble sleeping? The lavender, vetivert and wild chamomile-scented This Works Deep Sleep Pillow Spray, $29, is designed to work as a natural sleep aid. This Works Perfect Legs Skin Miracle, $68, is another cool pick — it's a tinted body serum that nourishes, protects and perfects skin.

Image via @thisworksofficial



Photo 10/10
Bee Shapiro, Ellis Brooklyn

Prior to starting her fragrance and body care line, Ellis Brooklyn, in 2015, Bee Shapiro was perhaps best known for her work as beauty columnist for The New York Times style section (where she still writes to this day). Shapiro started her brand when she was pregnant and credits her then-unborn daughter for helping to inspire her to make the leap (being pregnant also helped to form the brand's approach to clean beauty).

Must-Have Products: Does it get any more decadent than the Ellis Brooklyn Myth Excellent Body Milk, $55? The delicate, warm, coconutty Ellis Brooklyn Fawn Eau de Parfum, $100, is also an excellent pick.

Image via @ellisbrooklyn



BY ROSIE NARASAKI | OCT 5, 2018 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.