Founder of Lawless Beauty, Annie Lawless, created the brand after being diagnosed with celiac disease at a young age. After years of suffering from multiple symptoms, she came to the life-altering conclusion that what you put in your body — even on the skin — directly correlates with how you look and feel. She created the line, now containing a foundation and lip products, without ingredients that can be harmful to the body. There is even a section on the website called "Always Free of This BS" detailing all the bad-for-you ingredients the brand doesn't use in its products.
Many beauty products these days are marketed to be used for only one task simply because the brands want you to purchase multiple products to keep sales up, but not Meant Simply. This multipurpose brand features body care products that can be used essentially anywhere and everywhere, keeping your routine simpler than ever. Founder and self-proclaimed "OG Minimalist" Lindsay Knaak-Stuart set out to make natural, organic, yet still powerful and effective products like The Do-All Wash, a shampoo, body wash and facial cleanser, and The Absolute Balm, a topical salve or hydrating oil for the face/body/hair.
If there's one skin care brand out there that blows our minds, it's Allies of Skin. The brand has created a line of "adaptogenic skincare" that works synergistically with your skin to adapt to exactly what it needs. Essentially, each product gives you specifically what you need, when you need it. The brand's philosophy is that the skin has the ability to heal and correct itself and your products should simply guide it in the right direction to help it look and feel its best.
