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Target Is Expanding Its Shade Range With the Help of 8 Indie Brands

An exciting new makeover for Target's beauty aisle
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Makeup Geek
With its color payoff and smooth formulas, it's tough to believe what a steal Makeup Geek's products are. The Makeup Geek Eyeshadow Palette, $21.99, is an especially great bargain with its velvety texture and arresting shades.

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Reina Rebelde
Reina Rebelde is inspired by founder Regina Merson's pride and experience in being a Mexican-born woman in America. You see this expressed in the rad packaging art, which mixes traditional American tattoo styles with some Latinx flair — for instance check out the design on the Reina Rebelde Cosmetic Set, $18.

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Violet Voss
Last but not least, Target will now be featuring the cult-favorite Violet Voss on its shelves. There's a lot to play with, but you can't go wrong with the cruelty-free Violet Voss Sexy and Eye Know It Lashes, $9.99.

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BY ROSIE NARASAKI | APR 17, 2018 | SHARES
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