As we grow older — and wiser and sassier — unfortunately, our skin doesn't always stay up to par. Swann says that's why sagging skin is one of the first things he notices. "As we age, we lose facial plump, especially in people who remain thin as they age. Our face leaves arguably the strongest impression when we meet people," he says. "Sagging and wrinkled skin can change people's opinions about us and since these things are easy targets for improvement, I tend to take notice quickly when I meet someone." This opens the opportunity for Swann to recommend products or treatments to improve the quality of skin, revealing the radiance underneath the top layer.
