To kick off their Whitening Expressions line Crest is running a contest to come up with a creative catch phrase for the line. The winning phrase will be featured in a future Crest commercial.

The contest started Sept. 15 and you can enter at Crest's web site. Don't fancy yourself an advertising whiz? You can still go to the site and vote for your favorite phrase and check out what people have to say about Crest's products in our product reviews.