Makeup
If Lipstick Sales Are Down, Are We Really in a Recession?
- Posted by Sarah on August 13, 2009 at 05:05PM
Have you heard of the "Lipstick Index"? It's the idea that when the economy is bad, women buy more lipstick as a quick pick-me-up. It's proven true in the last few downturns, but now lipstick sales are down -- and eye makeup sales are up.
This means either a. We're not in a recession (my bank account strongly counters that theory) or b. Women are more into eye makeup than lipstick now.
I know I fit into this trend. I won't leave the house without mascara (and it has to be one of these), but I rarely wear lipstick, usually just lip balm or one of my many glosses. What do you think? Are women more into eye makeup now? If so, then you're sure to find these tips and products pretty fab:
Tip: If you use a lash primer (it's a great way to pump up a ho-hum mascara you want to use up), make sure to let it dry for 10 to 30 seconds before putting on mascara, so the color doesn't get diluted -- you don't want gray lashes! Get even more tips for perfect lashes, no mater what your budget, here.
Check out the longest-lasting eyeshadows here, because it's a waste of money (not to mention time) to reapply more shadow during the day.
Tip: When applying liquid eyeliner, tilt your head up and look down at the mirror, your lid will close enough to allow you to get close to your upper lash line while still being able to see. (Get more tips to perfect liquid liner application here.)
Choosing your eye makeup based on your astrological sign might not be the most practical way to do it, but it's pretty fun (and kind of eerie how spot-on it can be sometimes).
Tip: For a softer lash look, apply brown mascara at the base of your lashes and black mascara just at the tips. It will give eyes a dreamy look and emphasize the ends of your lashes, says Sarah Lucero, makeup artist for Stila. For more backstage beauty tips, click here.
And just in case you are more of a lipstick gal, check these out:
The perfect bargain match for the high-end lipstick you're coveting awaits you here.
Pink not your style? Find a lip color that's more you here.
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