The Product: Fekkai PrX Reparatives Intensive Fortifying Mask

The Price: $49

The Company Spiel: "Deeply restores smooth, natural shine while strengthening against styling and chemical damage."

The Real Deal: My hair is toast. I fry and bleach the beetlejuice out of it and expect it to look great. Guess what? It doesn't. That's why I recently decided to either cut it all off or invest in making it look better. Since I'm just about through growing out my last pixie cut, I went with the latter option. I knew this could be a pricey proposition but decided to research which reparative formulas work best. After reading a bunch of online reviews and editorial write-ups, I decided to go with the Fekkai Fortifying mask. I've always had a weakness for the debonair Monsieur Fekkai, but that had nothing to do with my plunking down 50 bucks for his hair potion. It was the combination of "keratin protection" and "damage restoration" ingredients he and his team chose to best save fragile, porous hair. And, guess what? Old Freddy is more than a pretty face. This stuff works like a charm. Almost instantly my hair felt quenched. Like it was no longer thirsting for moisture. It got less straw-like and markedly shinier after just a couple of uses.

The Upshot: YES, it is expensive. BUT, a little goes a long way, so the jar will last you for a month if you use it on your hair a few times a week. For me, the expenditure is worth it -- even if I have to scrimp or cut out other beauty items.

What's your biggest beauty splurge?