British Pop Singer Nicola Roberts Launches "Dainty Doll" Makeup Line

What makes musicians, artists and actors all think that they can project themselves as a brand, stamping their name on anything, and expect people to gobble it up and buy it? Because they can.

With all the successful franchising of celebrities, celebs are branching out of their music/TV realms by venturing into the beauty industry. Mariah Carey, Britney Spears, Jennifer Aniston, Fergie and even Kim Kardashian all launched varying degrees of successful beauty products (read about Kim's fragrance launch here). Now, jumping on the musician-turned-beautician bandwagon comes British pop star Nicola Roberts, member of UK's band Girls Aloud. But unlike the other franchises, Roberts' makeup line has heart and story.

The British pop star, 24, has always felt like the ugly duckling amidst the pretty (tanned) swans as the lanky, pale girl, which instigated her addiction to unhealthy tanning -- and drinking.

She said in an interview with Daily Mail, "For years I felt like the ugly one in Girls Aloud. I was tall, skinny, with red hair and the whitest skin you've ever seen -- standing next to four of the most gorgeous girls in Britain."

Her self esteem continued to plummet while Girls Aloud topped the charts.

"I was the ugly one, the odd one out … It turned into a beauty contest. People on radio and TV started making nasty comments about me and I felt awful."

Roberts revealed to Sugar magazine that she self-tanned every night to cover her paleness while her makeup artist painted her body everyday in a color similar to her fellow tanned band members Kimberley Walsh and Cheryl Cole.

Finally, Roberts said she came to a turning point where she stopped drinking and stopped tanning.

"I stopped faking it, and started to love being me," she said.

Now Roberts fashioned her own cosmetics line called "Dainty Doll" for all pale-skinned women out there and to further fight against the ideology that pale isn't pretty.

Roberts launched "Dainty Doll" today at London's Harrods.

"This is not a celebrity line of makeup. This is makeup for women with pale skin of any age. The reason behind me doing this is because I had a point of difference and that was because of the pale skin and it was something I obviously felt really passionate about. I was aware that there weren't many makeup brands that catered for women for extra pale skin so I feel proud that I've been the person to do it," she said.

She may not call it a "celebrity line," but it is what it is darling. Just own it.

By Sharon Yi