I bought this primarily for a moisturizing lip base. I've been liking the moist lipsticks lately and this product is a great companion to the creamy, buttery lipsticks I've been wearing. Does great as a gloss as well. I don't think I've seen any plumping with this product, but my lips look very healthy and I haven't had as much trouble with dryness. I believe it's because of the key ingredient...read mores in this product that increase moisture and protect against moisture loss. Really, in essence, Sally Hansen's Full & Radiant Lip Definer is has the feel of a really good balm, but the shine of a gloss. This is a great treat for my lips and a great addition to my beauty routine!
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