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  • 9

    wonderful!! it works

    This is a great product. I always have trouble with my hair being frizzy or waving and usually have to use a straightening iron on it every day (which damages the hair). But every since I started using this shampoo, my hair has been straight!!! I haven't used the iron on it for over 3 months!! Its so wonderful! Now my hair looks healthy and straight!!
    kelly25 | 5 reviews

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  • 7

    It's okay.

    This straightens my hair & takes away from my frizz. So it's an alright shampoo. Although, the smell is AMAZING! [: Also it seems to reduce drying time.
    BeautyIsLove | 10 reviews

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  • 4

    very drying.

    this product is very drying but it smells good. however it contains ammonia, bad! i do not wish to use this again.
    Sunkissedcali | 34 reviews

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  • 8

    Nice straightening shampoo

    I like this shampoo because it helps to straighten my wavy hair. It also helps eliminate frizz and makes hair soft.
    dancarina | 114 reviews

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  • 4

    Didn't do much for me.

    I have pretty straight hair naturally, but I have this slight wave to it. It's quite annoying because its in between straight and wavy. I thought this shampoo would flatten out that extra curl, but it really didn't do much of anything at all. HOWEVER! It did make my hair very soft and shiny and it smells amazing. It just didn't deliver for me though when it comes to making it straight.
    wasabi | 17 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 2 people said helpful

  • 9

    Luxuriously straight =]

    This does exactly what it promises: it makes my hair soooo delightfully straight. Most days I don't even need an iron or hair dryer - I just let my hair air dry. It works better if you use this with its conditioner counterpart, but as a solo act this smells delicious, has a great consistency and is very reasonably priced! Admittedly my hair is already naturally quite straight (with a wave or two,...read more depending on its length) but I am prone to frizz and this shampoo totally fixes that =] Very happy with this shampoo. I stock up during sales and everything =]
    SparklyMinstrel | 2 reviews

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  • 6

    Straight, but not "pin" straight

    that's what i experienced from this shampoo. I don't think I'll ever buy this again though. I am just finishing the bottle before i go back to the one i regularly use.
    oleandel | 151 reviews

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  • 4

    Great at first, but doesn't last

    I loved this product the first couple of weeks that I used it. It straightened my hair nicely and controlled frizz. However, after using it for a couple of weeks, I noticed that my hair just wasn't as clean as I was used to it being. Something about the oils in the shampoo that are used to straighten your hair also prevented my hair from getting really clean. It felt like I had buildup. Disappointed! I guess it would be good for occasional use, though.
    rachel03pc | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  4 of 4 people said helpful

  • 9

    Awesome for the price

    I have curly, frizzy hair that I flat iron every day. This product is AMAZING! The conditioner really hydrates my hair and the smell is DELICIOUS! It even makes my hair stay straight longer and really minimizes the amount of frizz in my hair. This product defietlly lives up to my expectations, and beyond! I will for sure continue to purchase it.
    rainyday76 | 5 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

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  • 6

    Okay

    It didn't make my hair any straighter but it did make it heavier which was a great help when i flat ironed it.
    uknowwho90 | 39 reviews

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